Zero Carbon Campaign

Zero Carbon Campaign x Nice and Serious 

Skills: copywriting.

Role: copywriter 

The brief 

Create an attention grabbing mural piece to be seen by the delegates attending the COP26 conference in Glasgow at the end of October 2021.

The solution

As more and more official reports entered the public domain as to the increasing severity of the climate crisis, we felt it imperative to be direct and address the in-action of our leaders. Thus our message was clear - words are pretty but action creates change.

My role on this project as copywriter was to create the messaging for the mural.