About me

Yep my name really is Precious and I’m an integrated creative lead from a conceptual, copy and strategic background. I'm also a writer, director and documentary filmmaker, based in south London. I'm happy to work remotely or hybrid. 

My creative approach is often rooted in community, culture and purpose.

I specialise in copywriting, art direction, long form content writing, short form writing, scriptwriting, concepting, campaign messaging, brand identity/strategy, directing and content strategy. I’m also able to use Photoshop (Adobe certified), InDesign and Illustrator and have experience in B2C and B2B.

I've completed training from the IPA's advertising diploma course, Leiths School of Food and wine (recipe writing) and CSM's Design Principles course. 

During my long career I have had the pleasure of working on projects with Channel 4, gal-dem, The Telegraph, Second Nature, Nandos, Zero Carbon Campaign, Mind UK, Uber, Superdrug, Sunsilk, Lipton, Moody Month, Nike, Amazon, UNICEF, Sainsbury’s (including the Bank), Barclays, Monzo, The Museum of London, SNUG, The Guardian, Green Chef, MakeSense, Google and more.

I've worked with agencies like Nice and Serious, Redwood BBDO, Don't Panic, Gravity Road, and Flying Object, as well as in-house brands. 

I’m published in a collection of personal essays titled 'Motherhood uncensored'. While also working on a short documentary film and a book proposal.

Fun Fact: I was a ball-girl at Wimbledon for two years and got to ball-girl for Venus and Serena Williams.

If you fancy working together send me an email at preciousnicolemccarthy@gmail.com