Yep my name really is Precious and I’m an integrated creative lead (copy with a design eye). I'm also a writer and director based in south London. My creative approach is often rooted in community, culture and purpose. I'm happy to work remotely or hybrid.
I specialise in copywriting, art direction, long form content writing, scriptwriting, concepting, campaign messaging, brand strategy, TOV guidelines, scriptwriting, and directing. I’m also able to use Photoshop (Adobe certified), InDesign and Illustrator and have experience in B2C and B2B.
I've completed training from the IPA's advertising diploma course, Leiths School of Food and wine (recipe writing) and CSM's Design Principles course.
During my long career I have had the pleasure of working on projects with Channel 4, Nandos, Mind UK, Amazon, UNICEF, Sainsbury’s, Monzo, The Museum of London, The Guardian, Green Chef, MakeSense, Google, The National Trust and more.
I've written a piece for gal-dem magazine and was recently published in a collection of personal essays titled 'Motherhood uncensored'. I'm also working on a few passion projects in the background, as well as guest lecturing at London College of Communications.
If you fancy working together send me an email at preciousnicolemccarthy@gmail.com
