About me

Yep my name really is Precious and I’m an integrated creative lead from a conceptual, copy and strategic background. I'm also a writer, director and documentary filmmaker, born and raised in south west London. 

I specialise in copywriting, content writing, script writing, concepting, campaign messaging, brand identity/strategy, directing and content strategy. I’m also able to use Photoshop (Adobe certified), InDesign and Illustrator and have experience in B2C and B2B. 

During my 8 year career I have had the pleasure of working on projects with Channel 4, gal-dem, The Telegraph, Second Nature, Nandos, Zero Carbon Campaign, Mind UK, Uber, Superdrug, Sunsilk, Lipton, Moody Month, Nike, Amazon, UNICEF, Sainsbury’s (including the Bank), Barclays, Monzo, The Museum of London, SNUG, The Guardian, Green Chef, MakeSense and more. And I've worked with agencies like Nice and Serious, Redwood BBDO, Don't Panic, Gravity Road, and Flying Object. 

I’m soon to be published as part of a collection of personal essays, while also working on a short documentary film and a book proposal.

Fun Fact: I was a ball-girl at Wimbledon for two years and got to ball-girl for Venus and Serena Williams.

If you fancy working together send me an email at preciousnicolemccarthy@gmail.com