The Big Plastic Count
Copywriting
The Big Plastic Count 2026 campaign
Skills: script writing and VO direction
Role: script writer
The brief
To inject tone, rhythm and personality into a existing scripts so that they feel more natural and engaging to perform.
The solution
A 60-90" launch video pairing kinetic type and motion graphics with an urgent but hopeful, bold and playful script.
60-90" How to films aimed at a households and schools pairing kinetic type and motion graphics with a clear, friendly, slightly slower paced and accessible scripts for both adults and children.
The results
Over 45,000 sign ups and counting.
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