Sunsilk

Sunsilk x Redwood BBDO 

Skills: content ideation and copywriting 

Role: copywriter 

The brief 

To improve Sunsilk’s always on social performance by identifying how the content pillars come to life on social. Using a distinctive new visual identity and relevant content franchises that drive greater engagement with our social community. 

The strategy 

Get 18-35 year old women to reimagine their possibilities by inspiring them with horizon-stretching content and experiences.

The solution 

Co-creation of a brand toolkit for the Sunsilk global markets (India and Brazil) under the name Project Sunshine. 

Project Sunshine is a collection of social-first content that inspires young girls and women to pursue new possibilities and kickstart their journey towards their own dreams. The main content being from female role models, which helps inspire the girls, providing an important ‘sisterhood’ support system.