Second Nature

Redwood x Second Nature 

Skills: strategy, 360 creative management and delivery, art direction and copywriting (including interviewing).

The brief 

With plans to scale up the business, Second Nature  wanted to to update their brand strategy and campaign platform to reflect the future of the brand. 

The challenge

How do we create a new brand identity that is own-able and differentiates us from our competitors?

The solution

Rooted in real people and ‘the science of hope’, we centred the stories and experiences of real members to help us show the world what making weight loss feel Second Nature feels and looks like.

My role

As lead creative and copywriter, I was contributed to and oversaw the development of Second Nature’s identity and campaign platform. The team and I produced a new set of brand guidelines, campaign platform and paid social ads. 

As a creative on the project I art directed the campaign shoot putting together the visual treatment. I also created copy for the website and conducted interviews with customers to create long form content, which was then used across Second Nature’s website, with pull-quotes being used in the paid social assets.