Plan V Care

Plan V Care x Moody Month

Skills: copywriting, brand strategy, guidelines development and script writing.

Role: copy lead 

The brief

To create a female centered brand focussed on providing financial protection in the case of a cancer diagnosis.

The solution

Plan V Care - a cancer insurance brand aimed at financially empowering millennial women when it comes to money and health. Plan V Care partnered with brand ambassadors (from their audience's communities) already doing the work to uplift women to promote the brand such as Lauren Mahon from Girl vs Cancer.

While working with Moody Month (consultants) the first part of my role was to work with them on refining the brand identity/guidelines for Plan V Care.

The second, was acting as lead copywriter on the project overseeing the brand’s TOV, writing video scripts, articles and copy for the website.