National Trust

National Trust 

Skills: copywriting

Background

Discovery Houses is a five-year programme that’s focussed on 28 of the National Trust’s most significant houses and collections. They contain the work of some of the world’s most recognised artists, architects, designers and craftsmen, or belonged to historically significant people like Winston Churchill, Beatrix Potter or Bess of Hardwick.

The brief

How can we inspire people to pursue their curiosity and make their own discoveries in the houses?

Creative concept 

Stories revealed - start peeling back the layers in these houses and see what you discover.

My role 

To create headline and body copy for social, posters and directional signs.