Green Chef

Green Chef x Flying Object

Skills: strategy, concepting, talent briefing and campaign management 

Role: creative lead 

The brief 

Define an innovative creative concept that will differentiate Green Chef from other competitors in the meal kit industry. As well as co-produce (with talent) 3 x 30s videos for paid social, display and YouTube. 

The solution 

Research shows that it takes on average around 66 days to form a habit. However even after that habit is formed there is ample opportunity to be inconsistent with maintaining it. But Green Chef's meal kits are an easy way for customers to take the stress and effort out of being consistent when it comes to their food choices.

Progress over perfection / Show up and tuck in

Being consistent is pivotal to achieving any fitness or health goal. But it’s hard to stay consistent when you’ve got to maintain a somewhat demanding diet with an equally demanding life all on your own.

So we positioned Green Chef has having done all the heavy lifting when it comes to fuelling your body. Allowing customers to stay focused on getting to the gym, going for a run or whatever else it takes to attain their fitness goal. 

So no more falling back into old habits. It's time to show up and tuck in!