Precious Precious multi-disciplinary creative
Precious Precious multi-disciplinary creative
Creative direction before the updated brand strategy
Creative direction before the updated brand strategy
Evergreen kiosk video after updated brand strategy
Offer page copy after the updated comms strategy
Creative direction after the updated brand strategy
New TOV guidelines

Amazon

Advertising

Amazon's Treasure Truck 

Skills: brand strategy (including prepping and running a workshop), brand guidelines and product, website, text message, POS, social assets and event marketing copywriting.

The challenge 

As the company had been through a lot of testing and frequent change, it was clear that they were finding it difficult to hone in on a focused and genuine identity for the brand here in the UK.

The brief 

To craft a new brand story for Amazon’s only UK physical touch-point Treasure Truck.

The solution 

A creative brand workshop with both the UK and US teams (led by myself) which looked to refine the brand’s identity, voice, and messaging. 

My role 

I crafted a new brand story and co-created a new set of brand guidelines with the creative lead and lead designer as a result.

As part of my day to day I would also perform a lot of copywriting tasks including product descriptions, copy for text messages, copy for event marketing collateral, social assets and truck POS. 


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